Sasbadi Holdings Berhad

BOARD  OF  DIRECTORS

Dato' Salleh bin Mohd Husein
Independent Non-Executive Chairman

Dato’ Salleh Bin Mohd Husein , aged 65, is the Independent Non-Executive Chairman of the Company and was appointed to the Board on 7 May 2013. He is a member of the Audit Committee, Nomination Committee and Remuneration Committee.

He graduated with a Bachelor of Arts with 1st Class Honours from the University of Malaya in 1974. He also holds a Certificate in Education from Maktab Perguruan Sultan Idris, Tanjung Malim, obtained in 1970.

He joined the teaching profession as a teacher at Sekolah Kebangsaan Kayan, Setiawan, Perak in 1971. From 1974 to 1992, he served as Acting Principal and Principal at various schools in Perak. Having served in Perak schools, he was promoted to the Perak State Education Department as Principal Assistant Director in charge of administration and state education financing from 1992 to 1993. He was then made Principal of Sekolah Menengah Sains Tengku Abdullah, Raub, Pahang in 1993 before serving at King Edward VII School of Taiping in 1994, also as Principal. His next service saw him being made District Education Officer at the Manjong District Education Office from 1996 to 1997 where he was tasked to implement education programmes. Thereafter, he was promoted as Sector Head in charge of administration and school leadership at the Perak State Education Department where he served from 1997 to 2001.

Having served well in Perak, he was appointed Principal Assistant Director in charge of curriculum development at the Centre for Curriculum Development, Ministry of Education Malaysia in 2001. Then, he became Principal at Language Institute, Lembah Pantai, Kuala Lumpur from 2001 to 2002. In 2002, he was promoted to become Deputy Director of Schools Division, Ministry of Education Malaysia to assist the Director in policy matters and implementation. In 2003, he succeeded his predecessor as Director in this same division at the Ministry of Education Malaysia and served there until 2006. In 2006, he was promoted to be the Deputy Director General of Education Malaysia in charge of policy matters and implementation at Putrajaya, a position he held until his retirement from the civil service in 2007.

From 2008 to 2011, he served as a member of the Malaysian Education Service Commission, Prime Minister’s Department to promote quality education whereby the said Commission looks into matters relating to recruitment, appointment and discipline of personnel. During those years, he was a member of the Advisory Panel for Excellent School Cluster until 2012.

He does not hold directorship in any other public companies and listed issuers. He has no family relationship with any director and/ or major shareholder of the Company nor does he have any conflict of interests with the Company.

Law King Hui
Group Managing Director

Law King Hui, aged 57, is the Managing Director of the Group and was appointed to the Board on 7 May 2013. He is a member of the Remuneration Committee. As one of the co-founders, he has been instrumental in the development, growth and success of the Group.

He graduated from Tunku Abdul Rahman College with a Certificate in Electronics Engineering in 1980. He started his career in 1980 with a manufacturing company and left to join a local publishing company in January 1981 where he held a diverse range of positions during his employment there. He left the company in April 1985 and co-founded Sasbadi Sdn Bhd.

Besides being responsible for the development of the Group’s strategies and policies, he also plays an active role in product development and innovation. His contributions have led to the transformation of the Group from a pure educational print publisher to a Group with diverse learning and teaching solutions, including technology that enables online learning, a wide range of digital education products, applied learning tools that facilitate Science, Technology, Engineering and Mathematics (“STEM”) education, education services via learning centres, and a network marketing business, all of which complement the print publishing business.

An entrepreneur with more than 35 years of experience in the education industry, he has been appointed by the Minister of Education Malaysia to be a member of the Board of Directors of Perbadanan Kota Buku and a council member of Majlis Buku Kebangsaan Malaysia (“MBKM”) currently. Also, he has, in the past, held key positions in different organisations such as Malaysian Book Industry Council (“MBIC”) (as Chairman and Treasurer), Malaysian Book Publishers Association (“MABOPA”) (as President, Vice President, Honorary Secretary and Executive Council Member), and ASEAN Book Publishers Association (“ABPA”) (as President) over a span of more than 20 years. He has participated in numerous forums, round-tables, seminars, conferences, and lectures where he contributed ideas, new concepts and strategies aimed at promoting reading culture and expanding Malaysia’s book industry.

His contributions led to him being selected as one of the 21 personalities documented in the publication, “Tokoh-tokoh Perbukuan Malaysia” by the National Library Malaysia, which recognises book activists and professionals who have made significant contributions towards the development of the book industry and reading culture in the country. He was also the recipient of “Anugerah Perdana (Tokoh Industri Buku Negara) 2013” awarded by Yayasan Pembangunan Buku Negara.

In recognition of his efforts and contributions in developing hands-on and experiential learning, he has been elected to serve as the Chairman of the Advisory Council of the World Robot Olympiad (“WRO”), an organisation joined by more than 60 member countries, for a period of three (3) years from 2016 to 2018. He aims to strengthen the roles of robotics in developing students’ STEM skills in line with the global movement, via the WRO platform.

He was named as one of the Top Nominees in the Master category of the EY Entrepreneur Of The Year 2015 Malaysia Award. In 2016, he received The BrandLaureate Great Entrepreneur Brand Icon Leadership Award 2016.

He holds directorship in Perbadanan Kota Buku. Save for the family relationship with Law Yi Chian, who is his daughter, he has no family relationship with any other director and/ or major shareholder of the Company. He does not have any conflict of interests with the Company.

Lee Swee Hang
Executive Director

Lee Swee Hang, aged 63, is the Publishing Director of the Group and was appointed to the Board on 7 May 2013. He is one of the co-founders of the Group.

He obtained his Higher School Certificate (“HSC”) in 1974. He started his career in 1975 as Senior Malay Language Editor with a local publishing company where he was tasked to translate, proofread, edit and prepare manuscripts for Bahasa Malaysia publications. He left the company in 1978 and subsequently joined another publishing company in 1979 as Chief Editor. During his six (6) years with the company, he developed, trained and managed an editorial team and a panel of writers. He left the company in 1985 to co-found Sasbadi Sdn Bhd.

As the Publishing Director, he is responsible for the editorial and production teams. He is also responsible for soliciting new authors and establishing a network of authors for the Group. He has helped the Group to build and manage a team of dedicated writers, editors, book designers and illustrators and is responsible for training and improving the skills and knowledge of the editorial and production teams, especially with respect to educational policy changes, industry practices and production procedures of the publishing industry.

He also determines the types of books that the Group publishes each year and ensures that the publications meet set deadlines and reflect the agreed editorial standards and commercial strategy. He actively keeps abreast with the latest development and information of the publishing industry around the world and is tasked to oversee the trading of copyrights with overseas buyers and sellers.

He does not hold directorship in any other public companies and listed issuers. He has no family relationship with any director and/ or major shareholder of the Company nor does he have any conflict of interests with the Company.

Law Yi Chian
Executive Director

Law Yi Chian, aged 28, is an Executive Director of the Group and was appointed to the Board on 3 May 2016.

She graduated with a Bachelor of Arts in Media & Communication in 2009 and Master of Management in Marketing in 2011, both from the University of Melbourne, Australia.

She had approximately two-and-a-half (2½) years of experience in the areas of media sales, marketing and communications prior to joining the Company as the Group Marketing and Communications (“MARCOM”) Manager in December 2014.

As the Group’s Head of MARCOM, she is responsible for planning and implementing marketing strategies for the Group to generate brand and product awareness. She also oversees the Group’s marketing events which involve business and consumer interactions, and manages the Group’s corporate communications with external stakeholders in relation to brand and product related matters.


As an Executive Director, she also contributes towards ensuring the Group’s objectives and strategic plans are met, and the Group’s business is sustainable.

She does not hold directorship in any other public companies and listed issuers. Save for the family relationship with Law King Hui, who is her father, she has no family relationship with any other director and/ or major shareholder of the Company. She does not have any conflict of interests with the Company.

Lee Eng Sang
Non-Independent Non-Executive Director

Lee Eng Sang, aged 65, is the Non-Independent Non-Executive Director of the Company. He was appointed to the Board as Executive Director on 7 May 2013 and re-designated to Non-Executive Director on 1 November 2014. He is one of the co-founders of the Group.

He obtained his Malaysian Certificate of Education (“MCE”) in 1969. He served as a school teacher from 1970 to 1977. In 1978, he joined a local publishing company as a sales personnel. He left the company in 1979 and subsequently joined another publishing company as a Sales Representative in 1980. He was promoted to Regional Manager in 1983 where he was tasked to manage a sales team and was in charge of sales for the Northern region of Peninsular Malaysia. He left the company in 1985 to co-found Sasbadi Sdn Bhd.

As one of the co-founders, he had established a formidable marketing and sales force that led the Group to grow to the size it is today. He introduced personal training and development programmes to help build and improve the skills, productivity and morale of sales team members. The sales teams are able to build rapport and lasting relationships with the customers in tandem with the Group’s growth.

Under his leadership, the Group's sales teams had penetrated markets in the whole of Malaysia, encompassing schools and customers in suburban and rural areas. He had also trained the Group’s marketing personnel to gather up-to-date market information so that the Group is able to better understand the customers' needs.

He does not hold directorship in any other public companies and listed issuers. He has no family relationship with any director and/ or major shareholder of the Company nor does he have any conflict of interests with the Company.

Dato' Noor Rezan binti Bapoo Hashim
Senior Independent Non-Executive Director

Dato’ Noor Rezan Binti Bapoo Hashim , aged 63, is the Senior Independent Non-Executive Director of the Company. She was appointed to the Board as Independent Non-Executive Director on 7 May 2013 and as Senior Independent Non-Executive Director on 22 August 2014. She is the Chairman of the Nomination Committee and a member of the Audit Committee.

She graduated with a Bachelor of Arts with Honours from the University of Malaya in 1974 and Master of Arts (TESL) (Teaching of English as a second language) from the University of Hawaii, the United States of America in 1982. She also holds a Diploma in Education (with Distinction) received from the University of Malaya in 1975, and a Certificate in Managing Education (English Language Teaching) received from the College of St. Mark & St. John, Plymouth, England in 1995.

During the period from 1975 to 1988, she taught English at various secondary schools in Peninsular Malaysia. Subsequently, she was promoted to become the Afternoon Supervisor and later the Administrative Senior Assistant of Sekolah Menengah Kebangsaan Raja Ali, Kuala Lumpur from 1988 to 1995. She was later promoted to become Principal of various schools in Kuala Lumpur from 1995 to 2003.


In 2003, she was promoted to the position of Deputy Director of Schools Division, Ministry of Education Malaysia until 2004. She then became the Education Director of Federal Territory of Kuala Lumpur from 2004 to 2006. In 2006, she was promoted to the position of Director of Schools Division, Ministry of Education Malaysia, overseeing all schools under the purview of the Ministry. In 2007, she was promoted to the position of the Deputy Director-General of Education Malaysia overseeing operations of eight (8) divisions in the Ministry which are involved in school operations. She held this position until her retirement in 2011.

From 2011 to 2012, she served as the Education Advisor of Khazanah Nasional Berhad, advising on matters pertaining to their projects involving education, such as Trust Schools, Teach for Malaysia and Promoting Intelligence, Nurturing Talents and Advocating Responsibility (“PINTAR”) programme. Currently, she is Consultant Education Advisor to Khazanah Nasional Berhad. She was the recipient of "Tokoh Kepimpinan Pendidikan Kebangsaan 2013".

She does not hold directorship in any other public companies and listed issuers. She has no family relationship with any director and/ or major shareholder of the Company nor does she have any conflict of interests with the Company.

Lim Hun Soon @ David Lim
Independent Non-Executive Director

Lim Hun Soon @ David Lim , aged 61, is the Independent Non-Executive Director of the Company and was appointed to the Board on 7 May 2013. He is the Chairman of the Audit Committee and Remuneration Committee and a member of the Nomination Committee.

He graduated with a Bachelor of Arts in Economics from the University of Leeds in 1978 and subsequently joined Peat Marwick Mitchell (now known as KPMG) in the United Kingdom in 1978. He qualified as a member of the Institute of Taxation, United Kingdom in 1981 and as a Chartered Accountant in England and Wales in 1982. He returned to Malaysia in 1982 to continue his service with KPMG, and was admitted as a member of the Malaysian Institute of Accountants (“MIA”) and the Malaysian Association of Certified Public Accountants (now known as the Malaysian Institute of Certified Public Accountants (“MICPA”)) in 1982 and 1984 respectively.

He has had an extensive career serving as an Auditor at KPMG, spanning 33 years. During his career with KPMG, he was admitted as Partner of the firm in 1990 and served in the Management Committee of the firm from 1997 to 2001 and in KPMG’s Partnership Supervisory Council from 2002 to 2010.

He was also the Asian Anchor Practice representative for Marketing from 2000 to 2001, in which role he gained extensive and insightful knowledge from KPMG Global counterparts worldwide.

In 2006, he was tasked to start up the Audit Committee Institute, Malaysia (“ACI Malaysia”), which is a virtual worldwide initiative sponsored by KPMG to assist independent directors in enhancing their awareness and ability to implement effective board processes.

He actively served as an examiner for Company Law examinations conducted by the MICPA for over a period of ten (10) years. He was the Chairman of the MICPA Code of Ethics Committee and a member of the MIA Code of Ethics Committee, both from 2002 to 2004. He retired from KPMG in 2011. In 2013, he was appointed as the representative of Malaysia to sit in the Council of the Institute of Chartered Accountants in England and Wales for a term of two (2) years which he had completed in 2015, and was renewed for a further term of two (2) years till May 2017.

He is an Independent Non-Executive Director of Affin Investment Bank Berhad, Manulife Insurance Berhad, Manulife Holdings Berhad, Ann Joo Resources Berhad, Affin Hwang Investment Bank Berhad, Kawan Food Berhad and Ranhill Holdings Berhad. He also holds directorship in Rockwills Trustee Bhd.

He has no family relationship with any director and/ or major shareholder of the Company nor does he have any conflict of interests with the Company.